SUPPORTING  STUDENT-ATHLETES AT THE UNIVERSITY OF MINNESOTA 

HELPING ATHLETES SUCCEED IN SPORTS, ACADEMIA AND THE WORLD 

Dinkytown Athletes provides a platform for student-athletes at the University of Minnesota to create and develop NIL opportunities with businesses and sponsors. NIL has created a pathway and support structure for athletes to monetize their name, image and likeness. We work with athletes from the University of Minnesota to help them capitalize on this significant opportunity. If you are a current or future athlete, Dinkytown Athletes can help you understand the opportunities for you to monetize your hard work, while gaining invaluable life experiences. If you’re a fan, you now have the opportunity to help support and empower U of MN student-athletes by making an investment in their future! 

OUR MISSION

Dinkytown Athletes aims to support student-athletes at the University of Minnesota with NIL opportunities, educational resources, and post graduation career opportunities. Dinkytown Athletes’ mission is to provide the rabid fan base with access to and experiences with their favorite Minnesota athletes. We are a purpose driven organization focused on maximizing business efficiencies and NIL opportunities for student athletes.

Message from "M" Club Hall of Famer Omar Douglas

SUPPORTING OUR...
01.

FANS

DTA is providing an unprecedented opportunity for fans to interact with their favorite athletes while they receive the satisfaction of giving to a great cause. Truly a win-win situation for everyone involved. Fans receive in person events, interactive chats, unique content.

 
02.

BUSINESSES

For the first time ever, DTA allows companies and organizations to work with specific teams or student athletes on specific opportunities such as pure promotion, speaking opportunities, special events, meet and greets, and even internships. Businesses also get to be associated and recognized as strong supporters of the University without having the normal University membership packages to fit into.

03.

ATHLETES

DTA gives them the resources and opportunities they deserve as a student athlete for the University of Minnesota. DTA will give them experience and exposure while benefiting them financially while at the U. DTA gives them the opportunity to leverage themselves from their name, image, and likeness while receiving all the other benefits the U of M has to offer.

Help empower student-athletes at the University of Minnesota to reach their potential in and out of the classroom.

HOW?

BECOME A MEMBER

ONE TIME CONTRIBUTION

WHY JOIN?

F.A.Q.

FREQUENTLY ASKED QUESTIONS

NIL refers to the NCAA’s Name, Image, and Likeness (NIL) Policy that was established in June of 2021. This policy represents the first time in the history of college athletics from which student-athletes are allowed to receive payments or compensation in exchange for their name, image, or likeness (e.g., memorabilia, commercials, marketing campaigns and endorsements).

No, Dinkytown Athletes is a separate entity that has no affiliation with the University of Minnesota. It is a third-party organization designed to support current student-athletes at the University of Minnesota.

No, Dinkytown Athletes operates separately from these clubs with emphasis placed on the athletes.

85%. As a core success factor, Dinkytown Athletes aims to keep operating expenses related to legal, marketing, IT, and other areas below 15% of total revenue. Finances are reviewed at an ongoing basis to ensure this goal is being achieved.

No, contracts, deals, and activation opportunities vary by the specific sport, athlete, and contribution. Each deal is negotiated separately and signed by the athlete.

Yes, specific athletes can be engaged with by both businesses and individuals for specific NIL deals. Contact our email address (top of page) to discuss.

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